Designing marketing experiences for Blackhawk Network’s branded payments ecosystem

BHN - Blackhawk Network is a global leader in branded payments and rewards solutions, supporting enterprises with digital gift cards, incentives, and employee engagement programs.

My work was focused on marketing assets used across campaigns, educational content, and product storytelling. These visuals were designed to communicate complex offerings, highlight use cases, and maintain consistency across a range of digital touchpoints, from thought leadership content to promotional materials.

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The approach prioritized:

• Clear messaging for B2B audiences
• Scalable visual systems aligned with an established brand
• Designs optimized for digital distribution and performance

This work supported BHN’s broader marketing efforts by translating product value into clear, accessible, and engaging visual communication.